The META makes research and poll to evaluate:

? The marks of products and companies, the credibility and the attributes symbolic associates to the marks; and the financial value of same ones.

? The companies products, identifying positive and minus attributes, perceptions on the packing and product quality its, on its price, distinguishing elements in relation to the competitors, symbolic attributes associates to the products, aspects valued to purchase and the relative importance of factors: price, quality, utility, mark in the choice of consumer.

? The company attendance, the perception on the salesmen and its promptness, education, capacity to supply the necessary information, on the agility and the delay of attendance, on the payment and other Services offered to the consumer.

? The communication, raising information to guide marketing campaigns and making tests of reception to the announcements.

? The profile of consumer, products and Services offered to company and the trends of consumption in this path of market.

? Corporative aspects, the functional situation of company, its organizacional structure, the exploitation of its human features, locating areas of strangulation and necessities of allocation, qualification and specialization of staff.

? The organization climate of company, identifying the degree of satisfaction and the demands of internal customer.

? The situation of company to have in mind programs of management and total quality, identifying the necessary alterations to attainment of certification ISO 9,000.

? The viability of investments, examining the market potentialities, demands for new products related with company area, the possibilities of expansion of areas of performance and the reception front to the launching of new products.

? The public and private organizations’s image, identifying to the symbolic attributes associates by perceptions of public-target.

? The performance of public and private managements, civil entities and professional associations, identifying to the profile of social paths and categories, the opinions on the sevices given to entity and expectations of each category.

? The situation of industries sectors, commerce and services, by regions, states, cities and social areas (health, education, habitation, sanitation).

? The perception on questions of municipal, state and federal managements, on the given Services, sectorial performance and problems.