Used techniques

Conventional quantitative poll - it is made through the application of a questionnaire structuralized and standardized to a representative sample of universe to be investigated. The interviews are carried through in the domiciles of interviewed ones, through a direct personal contact.

Research for telephone - quantitative Research for intermediary of telephone with the application of relatively simple and small questionnaires.

Research on-line - quantitative Research that uses electronic ways (collecting of data), becoming fast more the attainment resulted them.

Research in secondary sources - Research made from quantitative data already collected previously for other institutions, enclosing the choice of sources, the selection and collects of information, to draw a comparison of data in different sources and the accomplishment of calculations to production of estimates.

Bus - Poll where the questions of questionnaire are divided by quotas, grouping some partners in each edition of together survey to a representative sample of investigated population universe.

Qualitative poll – discussion groups - the qualitative poll makes possible to explore dimensions subjective consumer’s behavior, relative its perceptions, expectations, desires and feelings. The discussion groups are mediated for a specialist, who stimulates the free associative manifestation and the swap opinions of individuals that present relatively homogeneous features. Audiovisuais features are used to propitiate symbolic associations. The interviews are recorded in audio and video.

Qualitative poll - individual interviews - the individual qualitative interviews are guided by half-structuralized scripts of questions that make possible the inclusion of new questions. The technique of individual interviews does not provide the existing debate in the groups, but it allows, on the other hand, greater time to individual deepening of chosen subjects. The number of interviewed people is small and the selection is made of intentional form, in accordance with the desired typical profiles.

Exploration poll - When the study object in great is measured unknown, becomes necessary a exploration inquiry searching the identification of situations, construction of scenes, construction of tipologias and drawing of images that constitute the first approach to the investigated subject.

Test Products Research - the accomplishment of a together research to a small group of people with the typical profiles desired Is advisable to test the reaction of consumer to a new product. After to use the product for enough time, the consumer is questioned on excellent aspects, to formulate evaluations on qualities and defects.

Occult researcher - This technique is indicated to identify attendance problems and to evaluate the effectiveness of training given to the employees of establishments that serve the great public: a previously trained researcher, with daily pay-definitive features of profile, acts as if he was a consumer interested in buying. Through questions and of creation of situations, the searching one tests the reactions of establishment attendance. Not knowing that she is about a researcher, the attendants act as they usualy to make with other consumers.